Content-driven?

      

      "We haven't been getting as many page views as we used to," was my casual remark to someone just the other day. "You haven't posted anything lately," was their reply. 

"Oh no! Are you telling me page views are content-driven?!?"

      So...I'll start this post with an apology to those of you who actually enjoy our rants and look forward to reading them, and maybe even offer a few lame excuses. We've had so much happening here over the last few months, it's tough to even form a cohesive narrative, so if it seems like I'm wandering off the beaten path, just know that's the nature of the beast that is Cole Watch Tower.

      This is our one of our busy seasons. Some of you know we prepare tax returns professionally from January through April, plus a few stragglers during the summer months. We have several catch phrases, one of which is, "We have two seasons here: Tax Season, and House Season." Both are brutal, and only fit for the likes of adrenaline-junky, challenge-craving lunatics like the keepers of the Tower....and they don't know to stay in their in their respective places. They tend to overlap.

      Currently, we're deep in the throes of House Season (our first full one since we took custody of this place), and it's had its filthy way with us. We've gotten fairly used to getting our collective butts kicked around here, but words really can't do justice to the ego-crushing humbling this place dishes out almost daily. Trust me when I tell you that nothing goes quite as planned here at the Tower.. We rarely, if ever anymore, find ourselves saying, "This won't take very long," or "This should be easy." That's just a fantasy we can't entertain after so many "easy" tasks turning into major projects.

All that said, we have taken on a few projects we already knew would be major undertakings, and we're finally ready to tell you about them. The next few posts will find us catching up on the events of this summer, or rather, catching you up on what we've been doing and where we're headed; and I promise you won't have to wait two more months to hear about it.